Meet the Advisors

Cumbria Accelerator works with a trusted network of experienced business advisers and specialist partners. The profiles below introduce some of the experts involved in delivering the programme across Cumbria. To access support, simply apply through our enquiry form.
Donna Dacre, Enterprising Cumbria

Donna is a Business Adviser with Enterprising Cumbria, helping entrepreneurs, start-ups and SMEs access the support they need to grow with confidence.

Drawing on more than 12 years of experience running her own business, she provides practical guidance, growth planning and accountability, enabling businesses to identify opportunities, take action and achieve sustainable success.

Ray McCreadie, CBASS

With a background in engineering and manufacturing leadership, Ray McCreadie helps SMEs across Cumbria improve performance, overcome operational challenges and unlock growth opportunities. 

As a Business Adviser at CBASS, he provides practical support across business strategy, business planning and grant funding.

Lateef Badat, Shout Connect

With over 20 years' experience, Lateef Badat helps entrepreneurs, start ups and SMEs develop practical strategies for sustainable business growth. 

He provides tailored support across business planning, sales, marketing, leadership and business development to help businesses overcome challenges and achieve their goals.

Andrea Whigham, The Hospitality Counsellor

Specialising in hospitality, tourism and customer-facing businesses, Andrea Whigham brings more than 40 years' experience to her role as founder of The Hospitality Counsellor. 

She provides practical one-to-one support, helping business owners strengthen their businesses, develop clear action plans and access the right support for sustainable growth.

Rebecca Smith, Box Box Solutions

Bex is the founder of Box Box Solutions, helping solopreneurs and micro business owners grow with confidence. 

Drawing on a career in sales dating back to 2004, she provides practical support across sales, marketing, strategy and business growth to help businesses build strong foundations for long term success.

Helen Robinson,  Destination Coaching

With 25 years of experience in corporate leadership, Helen Robinson helps founders and business owners build confidence, develop their leadership skills and lead with clarity.

Having made the transition from corporate leadership to running her own business, she brings first-hand experience and practical coaching across confidence, presentation skills, leadership and overcoming imposter syndrome.

Nicola Wood, Professional Pit Stop Group

With over 20 years of experience in HR, people strategy and business consultancy, Nicola Wood helps businesses build strong people, systems and foundations for sustainable growth.

As founder of Professional Pit Stop Group, she provides practical support across HR, organisational structure, business planning and growth, helping businesses navigate people challenges and change with confidence.

Jules Wood, Broughton & Beech

With a 31 year commercial career and 15 years as a Managing Director, Jules Wood brings extensive leadership and business experience across a wide range of sectors.

He supports business owners with growth, transformation, succession planning and strategy, helping them navigate challenges, protect profitability and identify new opportunities.

Matthew Curtis, M4C

With 25 years of experience growing businesses, including 10 years as a consultant, Matthew Curtis helps business owners turn ambitions into clear, achievable plans for sustainable growth.

As founder of M4C, he brings expertise across business growth, leadership, sales strategy and people and processes, supporting businesses across the UK and internationally.

Lesley Robinson, Cumbria Chamber of Commerce

As Head of Business Growth & Support at Cumbria Chamber of Commerce, Lesley Robinson oversees the delivery of Cumbria Business Growth Hub, coordinating adviser teams, programmes and delivery partners across the region.

She brings extensive experience in business support, helping businesses access the guidance, funding, training and opportunities they need to grow and succeed.

Alison Magee Barker, AJ Lakes

As a Business Advisor at AJ Lakes, Alison Magee Barker supports businesses across Cumbria with strategy, leadership, sales, marketing and financial performance.

She helps business owners identify opportunities, challenge their thinking and turn ambitions into practical plans for sustainable growth.

© Cumbria Accelerator 2026
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