Rethinking social media for 2026: What’s changed, what matters, and how AI can help

Date: Wednesday 11th November 2026 9:30 AM - 11:30 PM

Location: Online, the event organiser will provide online event access details

About the workshop

Social media has changed a lot this year.

Aside from your feed looking different, the way people use social media to find and research businesses is changing, social content is becoming increasingly visible in search, and platforms have started demoting ‘AI slop’, content that looks mass produced.

This two-hour workshop covers the most important updates for social media in 2026, what that means for the way you post, and how you can practically use AI as part of your social media workflow.

We’ll share a behind the scenes look at how marketing experts are using AI to plan, create and improve social content day-to-day, effective prompts that lead to better results, and workflows that can save you time. We’ll also look at where AI works well, where it doesn’t, and how to make sure the content you create still sounds and feels like your business.

Join Dan McAulay from Carlisle marketing agency Twenty Twenty Studio, and leave knowing exactly what to focus on next for your socials and how to use AI to help you do it.

What you’ll learn:

• What’s changed in social media, and what it means for your business in Cumbria.
• The most important areas to focus your time on when it comes to socials in 2026.
• How to use AI as part of your social media workflow, from planning and ideas through to creating content.
• Effective prompts and practical tips to help you create content that is consistently on brand.
• Where AI works well, where it doesn’t, and how poor AI-generated content can cost you customers.
• The check to run before anything goes live.

Join us

Join us for this free online webinar, fully funded by Cumbria Accelerator Business Support Programme and delivered by Twenty Twenty Studio.